SZIN
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A new custom bike shop was about to emerge in the heart of Vienna. I was asked to make concepts for an exhibition room. I had the vision of a dark room with 3 bike sculptures. One for each area: Downhill, City and E-bikes. The room is acting as a corridor between the customer area and the bike workshop. The visitor gets an immersive experience on the way to the workshop supported by the LED lights and projection areas.
Sadly the whole project died in the middle of the concept phase due to a reorientation in management. They skipped the idea of having a bike shop and went for a small restaurant instead.
Credits
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Client: -
Bike Model: Nicolas Sanhueza
Concept and Art Direction: Marco Fontan